Free the Powder: Designer's Corner Blog
What is up with the Free the Powder Gloves Logo?
I had not thought about writing a blog post about our company logo until I read derogatory comments about it on an internet forum. I believe one of the comments was "nice gloves, but the logo... WTF." Another comment was even less nice.
During the arduous design phase, one of my edgier friends said to me, "That's a logo for a child's product. Your logo looks like a cartoon. What are you thinking?"
What none of these people seem to understand is the incredibly deep and complicated nuance the design of this logo represents...