Born in the Wasatch, Utah
Free the Powder is a small local Mom-and-Pop shop that makes plush soft leather ski gloves that are warmer, tougher and at half the price of our competition. We were founded in 2013 by Chase & Shannon Stewart with the mission to make premium quality gloves for Ski Patrol and backcountry ski bums that they could actually afford. A life-long backcountry skier and sufferer of perpetually cold hands, Chase sought to find a solution to the conflicting design strategies of warmth and dexterity. With the help of a small team of designers, leather workers, Ski Patrol and ski bums, we found it.
The Unique Name and Logo
The name and logo of Free the Powder Gloves was created to make a statement as to just how different a company we are, and who we make gloves for –skiers and riders that need nothing more than the love of the mountains and the sport. No hype, only the love. When you ski it, you free it!
The Mascot: Ermine
Our logo mascot, the Ermine, is highly adapted to living in very cold, mountainous terrain. He makes his den in the roots of trees and rocky crevices and is sometimes seen "playing" in fresh powder snow.
He doesn't follow a pack. He lives a reclusive life, camouflaged from season to season by his brown fur in the summer and white fur in the winter.