Free the Powder Gloves is a direct-to-consumer ski glove manufacturer in the outdoor gear industry. We do not sell to ski shops or middlemen, which affords us the ability to sell our premium leather ski gloves for lower prices than our competition. Our choice of business model came from our Founder's desire to be able to offer ski gear at the prices and the quality that he had searched for but could seemingly never find. Free the Powder keeps all design in-house, all marketing and promotion at a minimum and does not promote the brand at trade shows or other traditional venues. These aggressive cost control measures allow us to operate in ways that other ski glove makers cannot. Everything about us is unique.