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Marketing Truth and Ski Gloves

February 06, 2015

At Free the Powder Gloves we spend most of our time focused on our gloves and customer service. In fact, truth be told, that's all we do because we absolutely detest spending our time on promotion and especially "marketing."

My poor business partner and wife Shannon has to listen to my incessant ranting about my hatred of marketing, marketing, and marketing all day, every day. So why do I hate “marketing” ?

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Alta Utah Snowfall History from 1945-2016

December 14, 2014

Here is the snowfall data and measurements, including moving 3-year averages for Alta, Utah...

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Ski industry prices: the way it should be

December 13, 2014

Most companies in the ski industry have outsourced their manufacturing to Asia. That outsourcing has not led to a significant decrease in the price of ski gear. Why?

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The crazed genius of my short-cuff ski glove design

November 13, 2014

Powder Magazine's only negative comment about our gloves is about the "bulky" Velcro cuff. That makes me smile. I know something they don't...

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Humans and ski glove sizing...

November 03, 2014

One of the most perplexing undertakings of creating an online business with products that are fitted, is sizing and more specifically, recommending which size customers should buy.

Now I started more than a year ago doing research and development, having hundreds of people try on prototype after prototype of gloves, trying to hone in on exactly proper sizing. And after more than 40 prototypes, I had complete consensus, right?


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The conundrum of ski gloves

October 26, 2014

There is a lot more to ski gloves than meets the eye, and I really had no idea of that until I started a ski glove company. This statement is not to say that I wasn't experienced or that I'd not spent most of my life wearing ski gloves, it is an admission that none of us know as much as we think we do...

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Quality Control at Free the Powder Gloves

October 14, 2014

Quality control is a total bitch, but you have to do it if you care about the products you sell (Which is like, very few people and companies any more). Check this video out?

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What is the warmest ski glove?

October 08, 2014

Somebody asked me the other day, "What is the warmest ski glove?"

I thought about the question for a second before answering...

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What is up with the Free the Powder Gloves Logo?

October 06, 2014

I had not thought about writing a blog post about our company logo until I read derogatory comments about it on an internet forum. I believe one of the comments was "nice gloves, but the logo... WTF." Another comment was even less nice.

During the arduous design phase, one of my edgier friends said to me, "That's a logo for a child's product. Your logo looks like a cartoon. What are you thinking?"

What none of these people seem to understand is the incredibly deep and complicated nuance the design of this logo represents...

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An odd story of how I came up with leather treatment (Or was it expensive lip balm?)

October 06, 2014

I tell this story a lot, and it's kind of odd:

One of the big problems I have had over the years as an everyday skier, wearing leather-palmed gloves, is that they dry out after repeatedly getting wet and drying in the warm environment of my 7500-foot-elevation living room in crazy-dry Utah. Eventually, the cracking of leather begins and the gloves go south way too fast. Then to replace them, I have to trudge through online sales, eBay, discount bins in ski shop basements, and ski swaps, just to find a premium pair of gloves (which I require for the toughness and dexterity needed for backcountry skiing). There is no way I am going to pay $130 for gloves that some ski glove company (scam artists) made in China for $12 a pair...

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