At Free the Powder Gloves we spend most of our time focused on our gloves and customer service. In fact, truth be told, that's all we do because we absolutely detest spending our time on promotion and especially "marketing."
My poor business partner and wife Shannon has to listen to my incessant ranting about my hatred of marketing, marketing, and marketing all day, every day. So why do I hate “marketing” ?View full article →
Powder Magazine's only negative comment about our gloves is about the "bulky" Velcro cuff. That makes me smile. I know something they don't...View full article →
One of the most perplexing undertakings of creating an online business with products that are fitted, is sizing and more specifically, recommending which size customers should buy.
Now I started more than a year ago doing research and development, having hundreds of people try on prototype after prototype of gloves, trying to hone in on exactly proper sizing. And after more than 40 prototypes, I had complete consensus, right?
Wrong...View full article →
I had not thought about writing a blog post about our company logo until I read derogatory comments about it on an internet forum. I believe one of the comments was "nice gloves, but the logo... WTF." Another comment was even less nice.
During the arduous design phase, one of my edgier friends said to me, "That's a logo for a child's product. Your logo looks like a cartoon. What are you thinking?"
What none of these people seem to understand is the incredibly deep and complicated nuance the design of this logo represents...View full article →
I tell this story a lot, and it's kind of odd:
One of the big problems I have had over the years as an everyday skier, wearing leather-palmed gloves, is that they dry out after repeatedly getting wet and drying in the warm environment of my 7500-foot-elevation living room in crazy-dry Utah. Eventually, the cracking of leather begins and the gloves go south way too fast. Then to replace them, I have to trudge through online sales, eBay, discount bins in ski shop basements, and ski swaps, just to find a premium pair of gloves (which I require for the toughness and dexterity needed for backcountry skiing). There is no way I am going to pay $130 for gloves that some ski glove company (scam artists) made in China for $12 a pair...View full article →